Pantone unveils its Color of the Year for 2020

The Pantone Color Institute said it recognized similar feelings of instability gripping the world today, from the United States to the United Kingdom, Hong Kong, Syria and across the globe. It settled on a shade that offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

Pantone has named a color of the year for more than two decades. In 1963, the company created the Pantone Matching System, a proprietary system used in a variety of industries such as printing, graphic design and fashion design to manage colors.

The sight, smell, taste, sound and feel of Classic Blue

The 2020 Color of the Year isn't just for the seeing.

In collaboration with partners across industries, Pantone created a multi-sensory Classic Blue experience, which it showcased in Manhattan at its 2020 color reveal.

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